In an Instagram post, Jenner explained that she's actually been working on the tequila brand — named after her Calabasas area code — for nearly four years, and it seems that she's had quite an active role throughout the processFrom Cosmopolitan Kendall Jenner has come under fire on social media over her new tequila brand, 818, after fans accused her of appropriating Mexican culture The Keeping Up With The Kardashians star took to Instagram earlier this week to announce she had launched her own tequila, in a project that had been four years in the making Along with a gallery of photos with the spirit, the 25yearKendall Jenner starting a tequila brand, with zero knowledge on Mexican culture and calling it "818 tequila" is GENTRIFICATION The 818 does not claim Calabasas What about those smaller, family Why Kendall Jenner S Tequila Is Being Criticized When Clooney S Wasn T Kendall jenner tequila brand